Empower your DSA business with DSACRM

Built to bridge the gap between DSAs and lenders. Making lead sourcing, loan processing, and commission management seamless and 100% digital. With real-time insights, automation, and scalable infrastructure, it empowers every stakeholder to thrive in the modern lending economy.

● POWERFUL FEATURES SPECIFICALLY FOR DSA ●

How does DSACRM
Help You?

Run your DSA business smarter with real-time insights, automated processes, and
seamless lender collaboration. All in a single digital-first CRM.

Qualify, Distribute & Track Leads With Zero Leakage

Real-Time Lead Pipeline

Capture, assign, and monitor leads from all channels (website, WhatsApp, partners) in one dashboard.

Smart Lead Routing

Auto-assign leads by branch, loan product, or employee role for faster response and better coverage.

Unified Follow-Up & Tasks

Never miss a call. Auto-reminders and "My Tasks" panel keep every team member on track.

Apply Links with Source Tracking

Use UTM-enabled links to trace every lead back to its marketing source.

Automate Your Loan Journey & Team Workflows

Complete Loan Lifecycle

Move from Enquiry to Disbursement with stages like Lender Selection, File Login, and Sanction.

Auto Eligibility Engine

Get instant product suggestions based on credit score, FOIR, and lender policy with BRE.

Digital Document Management

Send secure document links, track uploads, and store files with timestamped history

Role-Based Workspaces

Admins, Team Leads, and Agents get custom views of only what they need to act on.

Manage Connectors, Teams & Performance in One Place

Connector Portal and Wallets

Onboard sub-agents with unique portals, let them track their leads, earning, and request payouts.

Auto Commission Calculation

Define fixed or percentage-based payouts by lender, product, or city. CRM handles the math

Multi Branch & Team Hierarchy

Set up offices, assign teams, define permissions. Track activity by branch or role.

Goal Tracking & Leaderboards

Set sales targets and display live ranking by products, Agent, or region to boost motivation.

● EXPERTISE YOU CAN TRUST ●

Explore Our Features

Smart Follow-ups

Automate reminders and alerts to stay connected with leads and customers, ensuring timely responses and improved conversions.

Conversation Hub

Unify calls, chats, and emails in one dashboard, making it easier to track conversations and build stronger customer relationships.

Apply Link

Create UTM-enabled links to measure campaign performance, track lead sources, and understand customer acquisition.

Multi-Lender Processing

Process applications with multiple lenders in one place—compare offers, speed up approvals, and improve customer choice.

Business Rule Engine

Define business rules and formulas to instantly calculate eligibility, ROI, tenure, and outcomes with zero manual errors.

Loan Products

Manage offerings like home, personal, and business loans with flexibility, ensuring product details are always up to date.

Lead Stages Workflow

Control access by assigning stage-specific visibility, ensuring every lead is handled securely and efficiently.

KYC Check

Instantly verify customer identity with secure KYC APIs that reduce fraud risks and ensure compliance in real-time.

Digital Document Link

Collect customer documents securely with a simple upload link, making submissions fast, paperless, and trackable.

One-Click Case Share

Send all required documents directly to bankers with a single click, reducing processing delays and boosting efficiency.

Credit Report Access

Instantly verify your customer’s creditworthiness, active loans, and bounce history using secure TransUnion and Experian API integrations.

Team Hierarchy

Build clear organizational hierarchies with defined reporting lines, improving accountability and structured workflows.

Branch Workspace

Run multiple branches with centralized control while giving branch-level teams the tools to work independently.

Access Control

Assign roles and set permissions at every level, ensuring only authorized team members can access sensitive data.

Attendance & Reports

Track attendance, leaves, and generate reports instantly to monitor team discipline and overall productivity.

Task Board

Assign tasks, set priorities, and monitor completion progress in real time with an easy-to-use task board.

Team Performance

Monitor progress, assign goals, and reward achievements with real-time insights that boost efficiency and motivation.

Connector Network

Easily onboard partners and track commissions with automated payout workflows, ensuring fairness and transparency.

Connector Wallet

Give connectors a digital wallet to view earnings, manage payout requests, and track payment settlements.

Payout Requests

Manage payout requests with approval workflows, ensuring smooth settlements and transparent partner payments.

Channel Distribution

Distribute leads efficiently across DSAs, lenders, and partners, ensuring fair allocation and higher conversions.

Business Invoices

Generate and send invoices to lenders or DSAs directly from the system, simplifying billing and record keeping.

Workflow Automation

Automate repetitive tasks with built-in N8N integration, streamlining processes and saving valuable team hours.

Why DSA's Love DSACRM.

Always Up-to-Date

Business-First Approach

Secure & Reliable Solutions

Tech Partner You Can Trust

🚀 Limited Time Offer

Growth Plan

₹ 5999

Enterprise Plan

Book a Demo

Ready to Transform Your DSA Business ?

Experience the power of DSACRM with a personalized demo. See how our platform can streamline your lead management, automate loan processing, and boost your commission tracking
— all in one place.